In order to attract prospective students, educational institutions from around the world tend to always praise and encourage their efforts at reaching their academic goals. However, how many institutions actually think about the level of stress this process involves? Are there institutions that go even further and think about possible ways and solutions to deal with it?
It is true that choosing the right school, college, or university can be extremely stressful
Going through the process of applying and being accepted or rejected often creates the perfect high-stress and anxiety environment for both students and their parents.
Still, it turns out that few institutions would do anything about it. Even fewer actively seek ways to decrease the level of stress in prospective students.
Wouldn’t you like your institution to be an agent of change and learn how to relieve tension in your prospective students? Based on scientific research, here are the most common factors inducing stress in students:
- Poor communication
- Slow answer to rejection or admission
- Having lengthy and difficult processes
- Not fast-responsive admissions office representatives
- Poor organisation
- Dishonest institutions
Are you feeling nervous already? Stay calm, because there is some good news, too!
Once you have figured out what the main stress factors are, it becomes easier to take some action and differentiate your school or university from the indifferent rest. You can do this by looking for ways to relieve, rather than add even more stress to your admission process. Consider following these six simple stress-reducing techniques:
- Be relevant to students and communicate often and clearly with them.
- Provide counselling and helpful advice throughout the entire admission process
- Return calls and inquiries: be responsive!
- Make decisions promptly
- Treat each prospective student as if he or she is your friend
- Show sincere interest in the student. Make him or her feel important
These approaches may seem obvious, but it is amazing how much difference they can make once applied!
The result is increased enrolments, brilliant customer service to prospective students and their families, improved return on investment, and, last but not least, some innovation into your institution’s work processes.
Do you agree? Share your good practices and experiences in the comments below!