Why is Business the most popular university degree?

Why is Business Administration a tremendously popular course among university students?  

It’s not a secret among higher education institutions that students persistently select Business studies as a first choice. As a matter of fact, Business has been the #1 choice among students for many years, and this trend has spread all around the globe. More and more families from different countries are investing in business education for their children. They believe this would guarantee a successful future career path.

*What is a degree in Business Administration?

The Bachelor of Business Administration (or BBA) is a Bachelor’s degree in commerce and business administration. The degree comes usually after four years of full-time study in one or more areas of the business major.

What makes the students choose Business as their major degree?

Business Administration and Strategic Management are so popular among students from all over the world, because they open doors to more careers than any other undergraduate degree. According to recent research, Business graduates are landing on a job as soon as three months after completing their degree and graduating from college or university. Graduates typically go directly into commerce or other industries. Business is an absolute winner compared to Arts or other disciplines where climbing the career ladder comes only after a successful completion of a Master’s degree in a prestigious (and expensive) university.

A Business Administration degree also means a solid foundation for students who want to work for small or medium-sized organisations, or develop their own businesses.  Alternatively, if they start working for large multinational companies, they have the opportunity to develop many valuable skills and competencies.

How this choice may influence you as an international educational institution?

Business Administration covers a wide variety of subjects such as accounting, finance, marketing, and management. Students are likely to achieve competencies in different fields that are highly valued by future employees. As a university you need to offer a variety of skills-acquiring courses in your Business programs. This way your institution would be more attractive for prospective business students.

Remember that these students think mostly about their future successful careers. As an educational institution, you should emphasise on how you link students with successful companies. This way, students will know they have a competitive advantage on the market and finding a good job after graduation won’t be a struggle.

It is also important to identify the top 5 sending countries of international students who look to study business. According to international business schools, these are China, India, Japan, Malaysia and Nigeria.

Are you are curious to learn more about the student market in China? Do you want to establish connections with selected qualified Chinese agents? Then join us in on a journey to diversify your student body in the most strategic market for Chinese business student recruitment!