As we’ve discussed before, prospective international students need to have a clear vision of what to expect from their future studies abroad. However, they are not alone in this. This is also true when you are preparing for working with international student recruitment agents. The information you provide to them will be their means to inform, convince and enrol international students to your institution. Therefore, before venturing into this relationship, it is good idea to have an update. Take a hard look into your current informational and promotional materials. Are they reflecting the needs of the types of international students you are aiming to attract?
3 steps to updating information
There are many ways and approaches to updating your institution’s informational and promotional materials. However, today we will go for a basic and easy to follow strategy that will help you structure your work and achieve your goals. Let’s see how to do it in just 3 easy steps!
Step 1: Research
Use all the research you performed while preparing your international student profiles to define main interest zones. Are your prospective targets more interested in top-notch facilities? Or are they actually more attracted by your great variety of extra-curricular activities? Emphasise what is most important across all of your informational materials (website, posters, social media and leaflets). Even better, prepare dedicated sets of materials for each student profile depending on their interests, motivations and preferences.
Step 2: Review
Does any of your current informational and promotional materials contradict to any previously developed plan or research you made? If yes, make the necessary updates to facilitate your partners. The recruitment agents you work with should have a quick and easy reference every time they are discussing enrolment possibilities with a potential candidate. So, do your own homework first to maximize your opportunities for success!
Step 3: Summarize
After making sure you have researched and reviewed your information, it’s time to sum things up! Make a short, one-page summary for all types of informational and promotional materials you have prepared. Put it together with your target student profiles. International student recruitment agents will be glad to have such a handy overview of all your useful and updated information.
How do you prepare and update your information for agents? We are happy to learn about your experience!