ETN Focus WEBINAR - Explore new student recruitment opportunities in China

Speaker

JON SANTANGELO

International Department

Beijing Overseas Study Service Association (BOSSA) China Overseas Study Service Alliance (COSSA)

Jon Santangelo joined BOSSA in April 2014 as the Communications Director and Spokesman. During his tenure, he launched the International Membership Association, which has now served 50 overseas institutions and service providers since its inception in early 2015. Jon now works as BOSSA's International Consultant and is based in Shenzhen, China.

This webinar will help you learn more about...

Why China is a good place to recruit international students: financial and economic parameters, family culture, international mobility factors, etc.
What is the overall dynamics of the Chinese region considering current global economic and geopolitical factors
What are the most effective ways to approach prospective students from China
What types of programs are the most preferred by Chinese students looking for education abroad
Which countries are desired study abroad destinations for Chinese students
What is the role of agents and their influence on decision making for Chinese families and students evaluating opportunities for study abroad
How to build effective working partnerships with Chinese agencies: communication styles, approach, culture specifics, etc.
Major do's and dont's when communicating with Chinese agents, families and students
How to tackle internet censorship in China throughout the process of international student recruitment: main blocked websites and their Chinese alternatives

About Us

ETN Focus is a smart network of international student professionals with extensive expertise in the global education and student mobility industry.

Over 20 years of experience have made us very aware of the current challenges related to internationalization, diversification, retention and cross-cultural management.

We help you meet your strategic international recruitment goals by listening to your voice, connecting you with your target markets and making sure you get immediate return on investment in the form of student enrollments and effective new partnerships.